




This ad campaign was designed to get those who might consider self harm, or in worse cases, suicide, to take preventative measures and contact 988lifeline.org. This design was dedicated to those dealing with depressive or suicidal thoughts, with the idea that they might not be thinking clearly. The tagline "Your light can still shine" is meant to be an uplifting message, in hopes that the viewer will get whatever help they need to find their light again.